Monday, 25 January 2016

Cross Coaster: City Range Models














I recently developed a brand personality with accompanying logos for an upcoming range of  3D Printed Rollercoaster Model Kits. These rollercoaster models are based loosely on 80's-90's rollercoasters and that era of the Theme Park industry. So I chose a font accordingly, I chose a grotesk condensed and bold typeface set in black coupled with a simple coloured typeface who's style reflects the rollercoaster and its target audience. For example the City Junior rollercoaster is aimed at children so I have chosen a rounded typeface which has a childish look but is still structured and functional, so it fits well with the grotesk bold face.

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