Character Design

For this task we were asked to draw some rough sketches for a new character which we would be using for a serial box design. This was only an idea development stage so the sketches I did at first were very quick and basic, just to get my ideas down to develop from.

One character I came up with was this half drawn stick figure, it would possibly have a pencil shown drawing it too and the tag line would be 'creating your own world' or 'create your day'. This idea was good however it did not leave any opportunity for bright colours or interesting shapes for the character, as the stick figure is only made of the most primitive shapes and is typically black, and trying to re-invent the stick figure would ruin the simplicity of it. So I moved on.

My next idea was a large rounded character called Glob, he has a friendly monster style with his non threatening facial features but chinky legs and large teeth. His expression is plain which gives him a simpleton look that would be lovable like a pet. I loved this idea and could already picture him taking over most of the area of a serial box, building on the perception of his big size, so I carried the idea forward and developed the sketches.

I fine tuned the shape of his body and reversed it to see which I preferred, I tired multiple facial expressions and I also drew his body under the force of movement. And after the experimentation I still went with my original blank expression, closed mouth appearance. I then started to draw some mockups of the cereal boxes, following my earlier idea to have him covering most of the box and then having the typography look like it is struggling to fit around him, like it is being squashed against the side.