The Analogue Website

Nathan Bolton

The Analogue Website

Date: N/A

http://www.nathanboltondesign.com/#/the-analogue-website/

Here is a piece of work by designer Nathan Bolton which has inspired me with its genius idea and underlying use of a play on association.

The Analogue Website is a range of printed matter, ones include a poster and a book. I have a copy of the screen printed poster which is when I found out about the entirety of the project. The purpose of the Analogue Website is to show the relationship between print and digital design, which currently seem to be targeted against each other by most of the design community. Bolton seems to want to change this attitude and show how they can work together, he wants to draw your attention to one point in particular. Printed design is typically converted to digital design to keep with the modern times, making printed design seem redundant and unnecessary, however here Bolton has re-purposed digital design into a printed form by laying out reams of HTML code into a simple two column layout. So he has turned a website into a poster.

I love this whole concept as it attempts to put a stop to the feud between print and digital design and shows how they compliment and work together. I also find the clever thought behind it fascinating. Bolton has taken what we typically associate with a website, its digital form, and turned that familiarity with it on its head. It confuses the viewer at first to see a website in an almost naked form which we are not accustomed to seeing. It plays on our natural associations to inflict thought and consideration.

I have also reviewed this piece in my work for A Conversation for my Intermediate Studio Practice module.